Built by an operator. Used on real work.
Most companies are using AI too small.
Employees writing faster emails is not transformation. The value is in everything between a business problem and a better decision.
Start with a real business problem. Give AI the context it needs to understand your business. Use it to examine assumptions, risks and tradeoffs. Then apply your experience and judgment to make a clearer decision, and turn that decision into action.
Where most companies use AI
Faster emailsMeeting notesFirst drafts
Where the value is
Free tool: Decision Check
Put AI to work on something that matters.
Bring one real decision. Five minutes, no account. Nothing you type is saved or used to train an AI model.
You have been going back and forth on this for weeks. Get a clearer read in minutes.
It starts by asking a few questions about your situation, because the context is what separates a useful answer from a generic one. Then you tell it what you are deciding.
- The second truck.
- The builder who wants 45-day terms.
- Promoting the inside sales lead instead of hiring from outside.
From there it puts AI to work the way it should be used: not to write something for you, but to give you an outside read on your own business. What is actually driving the decision, whether it deserves the attention you are giving it, and what you should do.
The AI does the analysis. What it asks you, and what it makes you look at, came out of John Marshall’s 40-plus years running companies, including 500% growth as President and COO of Wilson Lumber.
Nothing you type is saved or used to train an AI model.
The AIGP Path
From one decision to company-wide capability.
Free, start today
AIGP Rollout Kit · $995 · Opening October 2026
Your team runs it
01
Start with a problem
A clearer read on one real decision you are already sitting on.
Decision Check
02
Practice on real work
A finished piece of work from each exercise, done alone at your desk.
AI Operator Toolkit
03
Train the team
One shared method and a starter AI use policy, run in-house in 75 minutes.
Starter Training
04
Build working use cases
One saved prompt per person plus a shared company context system.
The Build
05
Make the company decisions
Five written decisions, including what you will measure.
The Decisions
06
Roll out what works
A 90-day plan your own people run. No consultant required.
Your 90-day plan
Proof
Eight months as interim CEO. An estimated $650,000.
While serving as interim CEO of Tara Manufacturing, I put this method to work on the parts of the job that drive the business: operational planning, communication, analysis and decisions.
Not from replacing people. Not from a massive software rollout. From one executive using AI on the work that matters most.
Full disclosure: I served as interim CEO of Tara Manufacturing during the eight months measured and serve today as Chairman of the Board. The $650,000 figure is an internal estimate using a documented business-value framework applied to those eight months of my own work.
$650,000
estimated business value, eight months, one executive
Who built this
Led by a business operator, not an AI theorist.
Former President and COO of Wilson Lumber during 500% revenue growth. Former President of AllTemp Windows during 450% growth. Today, Chairman of the Board of Tara Manufacturing, after serving as its interim CEO.
If a step requires a consultant, it did not make the cut.
“It was immediately clear that this guy knew how to run a top-notch lumberyard and lead a team. His work in artificial intelligence combines with all his past experiences to make his recommendations especially valuable.”
Craig Webb, President, Webb Analytics LLC · webb-analytics.com
The Decision Layer
A weekly read for operators deciding how hard to lean into AI.
Bring the rest of your team along.
Decision Check handles one decision. The AI Operator Toolkit builds the habit at your own desk. The training path moves the whole company.
